Viral Video “Umi No Koe” Takes Japanese Lyrics Worldwide Thanks to LyricFind and SyncPower
You don’t have to understand the voice of the sea to want to sing along. That’s the takeaway from the viral success of “Umi No Koe,” a mesmerizing take on fairytale romance, mixing Japanese traditional elements and pop power, by Japanese singer Taro Urashima.
Thanks to the world’s leading lyrics provider, LyricFind, and Japanese partner SyncPower, fans everywhere will be able to sing along to a Romanized version of the song. Added to LyricFind’s offerings by popular demand, the phonetic rendering of the Japanese lyrics will be available to clients like Amazon, Deezer, Shazam and many more.
“The request of a Romanized version of the song demonstrates that the power of lyrics goes beyond message or meaning alone,” says LyricFind’s Chief Revenue Officer, Will Mills. “You don’t need to know what the words mean to want to follow along. Lyrics increase engagement and appreciation, no matter what the language.”
When the video for “Umino Koe,” part of a popular fantasy-inspired campaign for mobile company KDDI, hit YouTube in 2015, no one expected it would connect with listeners across the world. It started to rack up views, and then began making waves on iTunes. At writing in October 2016, the number of views on YouTube has climbed to nearly 60,000,000, and the video continues to attract viewers from around the world.
“We are thrilled to see people of all different backgrounds enjoying this Japanese song. It’s amazing to be able to connect the world through lyrics and give people the opportunity to experience music in a deeper way,” says Rina Oka, Chief Marketing Officer of SyncPower.
LyricFind is the world’s leader in licensed lyrics with 100+ clients worldwide including, Google, YouTube, Amazon, Pandora, Deezer, Microsoft, Shazam, SoundHound, The Recording Academy, Billboard and many others. LyricFind licenses from over 4,000 music publishers, including all the majors: Universal Music Publishing Group, Sony/ATV, Warner/Chappell Music Publishing and Kobalt. It has built a quality-controlled, vetted database of lyrics available for licensing and synchronized technology in 100 countries. Behind the scenes, LyricFind tracks, reports, and pays royalties to publishers on a song-by-song and territory-by-territory basis.
SyncPower is a music content production, supply, and distribution company enabling people to fully enjoy music in the digital age. Founded in 2006 and based in Tokyo, SyncPower provides lyric search services, a media player app, and much more. Optimized timestamping for precisely synced lyrics and well-managed programming logic make it a powerful partner to myriad companies and platforms around the globe.
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