LyricFind’s LyricMerch Partners with eBay
LyricFind’s merchandise service, LyricMerch, is announcing its first marketplace partnership with eBay, one of the world's largest and most vibrant marketplaces. LyricMerch is licensed to create a range of merchandise bearing lyrics from fan-favorite songs, all of which are now available on the marketplace. As part of the partnership, LyricFind and eBay will also collaborate to create targeted merch campaigns that are tailor-made for shoppers.
“eBay is a trusted online platform for customers looking for unique gifts and niche items, which is what LyricMerch offers,” says Darryl Ballantyne, Founder & CEO of LyricFind and LyricMerch.
“Having our products available on eBay and their global shoppers allows us to lean into a marketplace that already caters to our target audiences, making this a natural partnership.”
LyricMerch is the only producer of fully licensed apparel and lifestyle items featuring top artists’ lyrics and on-trend designs. “Licensing a lyric means more than just using it with permission. It means royalties go to the people who make music happen - the songwriters and rights holders,” explains Ballantyne. “When you purchase a LyricMerch t-shirt or mug, your purchase earns money for the writers and teams behind the lyrics.” As the collaboration moves forward, eBay’s insights will help better customize LyricMerch to appeal to its existing customers.
“Shoppers come to eBay for its breadth of rare, unique and right now inventory, from that one ‘I can’t believe I found it’ piece to the latest trending items,” said Chelsea Walsh, Senior Category Manager of Media at eBay. “LyricMerch and its range of curated offerings will be perfectly at home on our marketplace, and shoppers will be thrilled to find that perfect piece of apparel or merch that reps their favorite artists.”
Music fans and eBay customers will get their first taste of the collaboration this holiday season with a special LyricMerch gift guide. From The Rolling Stones and David Bowie to Ariana Grande, the exclusive designs will be perfect for the rock lovers and millenial pop fans on shoppers’ gifting lists.