December 19, 2023
LyricFind Acquires Rotor Videos, Announces Partnership with CD Baby
The Acquisition Enhances LyricFind’s Growing Lyrics Solutions Portfolio for Businesses and Artists Alike
Toronto, Canada | December 19, 2023 — Fueling a year of significant growth, LyricFind, the world’s leader in lyric licensing and data solutions, has acquired Belfast-based Rotor Videos. Rotor Videos is popular with record labels and fans alike for its fast, easy to use, and affordable capabilities. The acquisition strengthens LyricFind’s well established portfolio of lyric-based solutions, and expands on LyricFind’s recent push into the video creation market.
In addition, LyricFind and CD Baby have entered into a partnership to launch integrations of both the Rotor Videos tool and LyricFind’s Lyric Video Enterprise solution, enabling CD Baby artists to quickly create gorgeous video content directly on the CD Baby platform.
The Rotor Videos team will continue to be led by Diarmuid Moloney, Rotor’s Founder & CEO, who will report to Darryl Ballantyne, LyricFind’s Founder & CEO.
Rotor Videos gained industry recognition for its use of cutting-edge technology to make it easier and more cost-efficient for artists and labels to create high quality video content, including Spotify Canvas, Apple Motion Art, Social videos, and more. The purchase of Rotor Video gives LyricFind more tools aimed at independent artists and labels, and complements LyricFind’s existing Lyric Video creation platforms.
“Video is a huge part of how artists grow and engage with fans, and the appetite for video is seemingly insatiable,” said Ballantyne. “We’ve long admired the Rotor Videos platform, and their solution is a great fit with the LyricFind portfolio. We are delighted to welcome the Rotor Video team to the LyricFind family.”
“We’re thrilled to be joining the LyricFind team,” said Moloney. “LyricFind’s long history of serving rights holders fits perfectly with our goals, and we’re excited to bring an enhanced video product to their offering. LyricFind shares our vision for the Rotor technologies and can unlock the full potential of our products. We’re very excited about our future together.”
“We’re excited to collaborate with the LyricFind and Rotor teams, bringing integrated video creation capabilities to CD Baby.” said Scott Williams, CD Baby President.
This acquisition is the latest in LyricFind’s continued global growth. The company grew both its revenue and lyrics catalogue by nearly 50% in 2022, significantly increasing royalties paid to publishers and songwriters.
Advisors
Nfluence Partners is serving as financial advisor to LyricFind and Faegre Drinker Biddle & Reath LLP is serving as legal counsel in connection with the transaction.
About Rotor Videos
Rotor consists of a variety of technologies built by a team of engineers, musicians and video directors who have developed video tech for Google and YouTube, directed and edited music videos for Oasis, Primal Scream and Coldplay, and who’ve managed major record labels. Video creation needs to be fast, easy and inexpensive so that anybody can create great looking videos without knowing anything about video production. With Rotor, all you need is your song. Nothing else. You can add your own clips, images and artwork, add text and lyrics, apply filters and visual fx automatically – and you can use as much of the bundled free video library as you want. Almost all of our clips were created by our team of videographers and the studios that we partner with.
Press Contacts
LyricFind Press Contact:
Sixmar Diaz, Director of Marketing
CA 647.479.8463 x 180
US 323.275.1163 x 180
UK +44 (0)20 3695 8762 x 180
✉ sixmar@lyricfind.com